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Experts in Personal Styling and Colour Analysis
About Curate Your Style
Curate Your Style is a Mayfair-based personal styling company with an international presence, specialising in Seasonal Colour Analysis, Body Shape styling and Style Aesthetic refinement.
With over 30,000 clients across 116+ countries and collaborations with leading luxury fashion and beauty brands, our work is defined by a clear point of view that style should be considered in relation to the individual, not the other way around.
Recognised by Walpole as a Brand of Tomorrow 2025, the official body for British luxury, and certified by Positive Luxury’s Butterfly Mark, Curate Your Style operates at the intersection of personal style, expertise and long-term responsibility.
Awards and Recognition
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Butterfly Mark Certified by Positive Luxury
View Our Positive Luxury ReportAn independently verified accreditation recognising our commitment to sustainability, social impact and responsible governance, assessed to the same standard as the world's leading luxury brands.
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Walpole Brand of Tomorrow 2025
Read Our InterviewSelected by the official body for British luxury as one of the brands shaping the future of the industry, alongside names that continue to define the global luxury landscape.
The Approach
Our philosophy is defined by a shift in focus away from trends, expectations and ever-changing beauty standards, and entirely onto you.
Rather than asking you to adapt to fashion, everything is considered in relation to you: your colouring, your proportions, your silhouette, and your way of moving through the world. This redefines the process of styling entirely, allowing clothing decisions to revolve around you, rather than the other way around.
With this clarity in place, what works becomes immediately recognisable, while what does not naturally falls away, without feeling personal. There is a sense of liberation and release, as you understand not only what suits you, but why. This sparks a new cycle, where you move forward with certainty, allowing yourself to be seen with confidence, simply by wearing what works.
The experience of shopping and dressing changes entirely. Your wardrobe evolves into something cohesive, curated and intentional, where each piece has a clear purpose, is highly flattering and works in harmony with the rest. The result is a sense of effortlessness that feels both natural and authentically you.
Our approach is not about changing who you are, but about refining how you express it. It is about becoming who you have always been, with greater precision and understanding. Once experienced, it creates a lasting shift, not only in how you dress, but in how you see yourself.
The Method
Our methodology is built on five core elements, each carefully considered in relation to you. Together, they form a proven, repeatable approach to personal styling that brings clarity, consistency, and precision to how you dress.
Color Analysis
Body Shape and Proportion
Hair Color Analysis
Makeup Colors
Personal Style and Lifestyle
A professional assessment of the tones that naturally complement your features, including skin tone, hair and eye colour. This extends into practical application across clothing, hair colour and makeup, ensuring harmony across every aspect of your appearance.
An in-depth understanding of silhouette, structure and proportion. This allows clothing to work in harmony with your natural shape, creating balance, definition and ease in how garments fit and drape over your frame.
A professional assessment of the tones that naturally complement your hair, from colour and depth to the finishing details that bring everything into focus.
A precise understanding of the shades, that work in harmony with your colouring, ensuring every element of your appearance feels considered and complete.
A refined interpretation of your personal aesthetic, aligned with how you live. This ensures your wardrobe is cohesive, functional, supporting your day-to-day life with clarity and intention.
Our Clients
Our work spans over 116 countries, reflecting a distinctly international clientele. We work with individuals across all ages, backgrounds and lifestyles, from private clients to high-profile figures, including royalty and internationally recognised names.
What defines our work is not who we work with, but how we work. Each experience is approached with precision, discretion and a clear focus on the individual. Regardless of background, profile or stage of life, the standard remains considered and exacting.
With over 750 client reviews across Google and Trustpilot, our work is defined by the outcome and the experience we deliver.
Clients consistently describe a shift in how they see themselves, how they dress, and how they move through the world with greater clarity, confidence and ease.
Discretion
We understand that personal style is, by nature, personal.
Our work is conducted with complete discretion and respect for privacy at every stage. Whether working with private individuals or public figures, confidentiality is inherent to our approach.
Any client imagery is shared only with explicit permission.
Meet the Founders
Curate Your Style was founded by sisters Hannah and Sophia Rashad, establishing a distinct point of view on personal style.
What began as a personal understanding has since been developed into a defined and trusted methodology, grounded in both lived experience and industry expertise. Their work challenges conventional styling narratives, replacing trend-led thinking with a framework that brings clarity, consistency, and confidence.
Their work defines a new standard within a new generation of British luxury, where style is no longer about adaptation, but about definition and presence.
Luxury Brand Partnerships
View our Partnerships
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